OUR STORY

LOS ANGELES, CALIFORNIA

FOUNDER'S NOTE

My childlike ingenuity wanted to change the floral petals into a perfume by using my mom’s mortar & pestle. I pulverized the petals. It was my first act of creation born from curiosity.

I didn’t realize this innocent ritual echoed something deeper.

My sense of wonder stemmed from generations of Cambodian horticulturists. Born in America after my parents escaped the Khmer Rouge genocide, I grew up with little connection to the land they left behind.

But scent has a way of guiding us home. When creating LENTO FRAGRANCES, I drew inspiration from my childhood and transformed a tragic story of expulsion into passion.

LENTO is not a niche brand, it’s a recreation of my heritage.

Thank you for joining me on this journey.

David Try, Founder

My childlike ingenuity wanted to change the floral petals into a perfume by using my mom’s mortar & pestle. I pulverized the petals. It was my first act of creation born from curiosity.

I didn’t realize this innocent ritual echoed something deeper.

My sense of wonder stemmed from generations of Cambodian horticulturists. Born in America after my parents escaped the Khmer Rouge genocide, I grew up with little connection to the land they left behind.

But scent has a way of guiding us home. When creating LENTO FRAGRANCES, I drew inspiration from my childhood and transformed a tragic story of expulsion into passion.

LENTO is not a niche brand, it’s a recreation of my heritage.

Thank you for joining me on this journey.

David Try, Founder

THE POETRY OF LENTO

In music, lento means to play slowly. It’s a tempo that invites the listener to savor each note.

Drawing from this inspiration, our fragrances are composed to unfold like a measured melody.

In music, lento means to play slowly. It’s a tempo that invites the listener to savor each note.

Drawing from this inspiration, our fragrances are composed to unfold like a measured melody.

slowly, deliberately and full of emotion

This philosophy is embodied in both our CLASSIQUE and CONCENTRÉE collections.

Two interpretations of the same composition, expressed with different intensities.

One lingers while the other envelops.

This philosophy is embodied in both our
CLASSIQUE and CONCENTRÉE collections.

Two interpretations of the same composition, expressed with different intensities.

One lingers while the other envelops.

COMPASSION IN COMMERCE

coming soon — an LF initiative

LENTO FRAGRANCES is proudly gay and AAPI-owned, with a commitment to giving back.

Our upcoming Compassion in Commerce initiative is designed to channel a portion of proceeds
to non-profit organizations providing essential mental health services,
support for those displaced by conflict and uplifting those denied basic human rights.

As a sponsor of Morgan Stanley’s LGBTQ+ Advisor Summit 2024,
we continue to champion visibility, equity and mental well-being within our communities.

By choosing LF, you join us in restoring dignity and hope, one scent, one story, one life at a time.

LENTO FRAGRANCES is proudly gay and AAPI-owned, with a commitment to giving back.

Our upcoming Compassion in Commerce initiative is designed to channel a portion of proceeds to non-profit organizations providing essential mental health services, support for those displaced by conflict and uplifting those denied basic human rights.

As a sponsor of Morgan Stanley’s LGBTQ+ Advisor Summit 2024, we continue to champion visibility, equity and mental well-being within our communities.

By choosing LF, you join us in restoring dignity and hope, one scent, one story, one life at a time.